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Add a chat to your site in minutes. Every message lands in the same inbox as LinkedIn, email, WhatsApp and Instagram, so your team answers it all in one place.

Want to try it? The chat in the corner of this page is ours.

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A visitor on Northwind’s pricing page types into the website chat and asks for a demo. Priya answers from the inbox. In the inbox, the website chat sits at the top of the same list as LinkedIn and WhatsApp conversations, tagged Interested.

Website chat usually lives in yet another tool.

A buyer replies to you on LinkedIn, then asks a question on your website. The chat lands in a separate app, with a separate login. Nobody sees the whole story, and someone gets a follow-up after they already said yes.

Answer website chats as a team, next to all your outreach.

Website chats sit in the same list as every other conversation. If the visitor is already a lead, you see their whole history beside the chat.

  • One inbox for everything. Website, LinkedIn, email, WhatsApp and Instagram, tagged by intent and ready to assign.
  • See who you’re talking to. When a visitor matches a lead, their LinkedIn and email history shows up next to the chat.
  • A chat counts as a reply. Their sequences stop on every channel, so nobody gets chased after they’ve reached out.
  • See the pages they looked at, where they came from and their local time, before you write back.
See the inbox
A website chat in the inbox. Tom asks for a demo, the AI assistant hands him to Priya, and Priya offers Thursday. Beside the chat, his lead card shows he was already contacted on LinkedIn and by email, that the chat stopped his sequence, and the pages he visited.

Let AI answer while your team is busy.

Turn on the assistant and it answers from your own website, documents and answers. When a person should take over, it brings in your team.

  • It only answers from what you give it, and shows where each answer came from. When it isn’t sure, it says so.
  • It knows when to hand over: a demo request, a pricing question, a complaint, or simply “can I talk to someone?”
  • It steps back the moment a teammate replies, and picks up again when you hand the chat back.
  • You decide how much it does. Let it answer on its own, only after hours, or wait for your OK on each answer.
How AI replies work
The assistant’s settings: it knows the website, a pricing document, the team’s own answers and the product catalogue, all ready. It hands over to a person when the visitor asks for one, wants a quote or a demo, complains, or is already a lead. The answers are set to go out on their own.

Keep the conversation going after they leave.

Visitors close tabs. When they do, your reply follows them by email, and their answer comes straight back into the chat.

  • Replies go out from your own mailbox, so they look like a normal email from your team.
  • Their email reply lands in the same chat, and they see the whole conversation when they come back to your site.
  • Nobody online? The chat asks for their email and tells them when to expect a reply.
  • Ask how you did when a chat ends, with a quick rating.
Tom left the website before Priya answered, so her reply went to him as an email from priya@northwind.studio with a link back to the chat. Tom answered the email, and his reply appears in the same website chat in the inbox.

Suggest the right product, right in the chat.

Connect your store and the assistant suggests products when visitors are shopping. Each one shows up as a card with a photo, a price and a button.

  • Works with Shopify, WooCommerce, a product feed or a spreadsheet. It can also find products on your site by itself.
  • It knows the page they’re on, so “anything similar but cheaper?” just works.
  • Prices and photos come from your store, never made up by AI.
  • Shoppers add to cart without leaving the chat on Shopify stores.
A shopper asks the website chat for a gift under 100 dollars for a coffee lover. The AI assistant answers in one line and shows three product cards with photo, name and price: a pour-over set with Add to cart, a travel mug and a coffee sampler, each with View and Ask buttons.

Let visitors talk to it, out loud.

Some people would rather ask than type. One tap starts a call with the same assistant, using the same knowledge.

  • Pick a natural voice and the languages it speaks. It switches when the visitor does.
  • Captions and product cards show up while it talks, so nothing gets lost.
  • Visitors can switch to typing at any moment, and the call carries on in the chat.
  • Every call lands in the inbox with a transcript, a short summary and the details they shared.
See voice agents
A voice call with the website assistant. A glowing orb shows it is speaking, live captions show the visitor asking in Spanish whether they ship to Mexico and the assistant answering in Spanish, and the buttons let the visitor mute, switch to typing or end the call.

Make it look and feel like your own site.

Match your colours, logo and tone. Then choose how visitors start a chat.

  • Set your colours, logo and greeting, with a separate look for phones.
  • Greet visitors with a short video and a few questions they can tap, in their own language.
  • Add Ask AI buttons to your header, next to any part of a page, or on text a visitor selects.
  • Or hide the bubble and use your own buttons. Any button on your site can open the chat, no coding needed.
A website with several ways to start a chat: an Ask AI button in the site header, an Ask AI chip over text the visitor selected, the site’s own Ask about this button, and a round video greeting in the corner with questions to tap.
The detail that matters

A message on your website counts as a reply.

If the visitor is already one of your leads, their sequences stop on every channel, the same as a reply on LinkedIn or email. Nobody gets a follow-up after they’ve already talked to you.

Website chatbot questions.

Where do website messages go?

Into the same inbox as your LinkedIn, email, WhatsApp and Instagram conversations. Your team answers them there, with the same tags, notes and saved replies. There is no separate chat tool to log in to.

Do I need a developer to add it?

No. You paste one short snippet into your site, or add it with Google Tag Manager. There are step-by-step guides for WordPress, Shopify, Webflow, Wix, Framer and more. Anything you change later in the app shows up on your site by itself.

Do I have to use the AI?

No. You can run it as a plain live chat, where every message goes to your team. Or turn the AI on to answer when you’re busy, only outside business hours, or with each answer waiting for your OK.

Will the AI make things up?

It answers only from your website, your documents, your product catalogue and the answers your team writes, and it shows its sources. When it can’t find an answer, it says so and offers to bring in your team.

What happens when nobody is online?

You set your business hours. Outside them, the visitor leaves their email and is told when to expect a reply. Your answer then reaches them by email, and their reply comes back into the same chat.

Can visitors talk to it instead of typing?

Yes, on Scale and Enterprise. Visitors tap the mic and talk to the same assistant, in their own language. They can switch to typing at any time, and every call is saved in the inbox with a transcript and a short summary.

Which stores can it recommend products from?

Shopify, WooCommerce, any Google Shopping product feed, or a spreadsheet you upload. It can also find products on your website as it reads it. Prices and photos always come from your store.

Does it count as an account on my plan?

No. Every plan includes a website chatbot, and it doesn’t use up any of the accounts you pay for.

Your next customers are one message away.

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